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Automotive Digital Marketing Trends to Watch In 2019

Automotive dealer marketing is truly one of the most important concepts within the automotive industry. The industry is changing all the time and with the introduction of the digital age, it has created a new solution for buyers and sellers everywhere. Marketing has certainly changed and now it’s very different from what it used to be back in the 80’s and 90’s and even in the early 2000’s. It has all been possible through digital marketing and it will continue to change as the year’s progress. So, what are some of the automotive digital marketing trends to watch for in the upcoming years?

AI – Artificial Intelligence

AI is nothing new but the concept behind it is constantly changing. AI can be used to help offer better data collection as well as faster analysis which mean it can be easier to understand the various buying behaviors of drivers. That’s certainly very useful for the automotive world. An automotive digital marketing agency can in fact use AI to help them improve their services and collect more data for car dealers and manufacturers all over the world. You don’t understand how important this data can be and yet it’s not new, it’s been around for many years but it’s now a trend which is growing and will continue to grow in the upcoming years.

Smart Audio and Live Video

Digital agencies are going to use smart features like smart audio and speakers to help promote and market clients. You might not think too much about it but it’s already out there. It’s the same with live video. These are two trends which are making their mark on the automotive dealer marketing scene and will continue to do so. Marketers are going to use them to help improve the services they can offer to customers and the way people shop too. If people can use voice searches to find what they want without having to go through a pile of useless articles to do it, that’s going to improve things more so.

Why Do Trends Matter?

People often say why does it matter if there are new trends in the promotions of a vehicle? It’s easy to see why so many people don’t care about the various new trends in automotive digital marketing and yet these trends are important. They can help dealerships and manufacturers understand the customers and their needs better which is important on so many levels. Far too many people use an automotive digital marketing agency to help promote their business but they too are contributing to the service you provide. The trends they set can determine whether selling a vehicle will be easier or whether businesses have a greater opportunity to strike out on their own.

Fascinating Trends

Trends come and go but with the digital world they only improve. Trends are some of the most important aspects of anyone’s business, especially in the automotive trade. They can help determine whether someone markets their vehicles and businesses in a more effective manner or whether they struggle to make a sale. That is why it’s important to understand the newer trends that are coming to the table. With automotive dealer marketing it’s a tough sell so it’s important to use the latest marketing trends.  

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