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The rise in the use of technology meant a complete shift in the way marketing is done. Automotive marketing agencies have therefore developed a marketing strategy to counter the customer’s massive knowledge on what they want way before they get to your door with the aim of buying...
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November 18, 2020 Michael Strickland
Car Dealer
In case you’re hoping to purchase a trade-in vehicle or buying a new vehicle, you’re a long way from alone. Between private-gathering and dealership sales, about 40 million trade-in vehicles change hands every year. With such a significant number of decisions, finding that one right vehicle for you...
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June 14, 2020 Michael Strickland
Car Dealer
Competition is fierce in the automotive marketing world, and that implies getting (and keeping) the high ground is exceptionally significant. Now and again, this means spreading out and being active. Once in a while it’s a matter of merely being the vendor who does it best? Nor is...
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November 23, 2019 Michael Strickland
Car Dealer
Is your dealership struggling to find unique and innovative ways to help sell and service more cars and trucks in today’s highly competitive industry? Well, if this issue resonates with you then you are going to want to read this article. Your customer’s worlds are rapidly changing; just...
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November 22, 2018 Michael Strickland
Car Dealer
While car sales have been growing steadily in markets around the world. That does not mean that there aren’t dealers out there struggling to attract a steady stream of customers. For many that issue stems directly from them not having any car dealership advertising ideas. It can take...
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December 2, 2017 Michael Strickland
Car Dealer
Is your business connected with the people aka your potential customers? If your business is not currently using social media you could be missing out on well, business. Since the majority of people are involved in at least one social media platform, it only makes sense that you...
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November 28, 2017 Michael Strickland
Car Dealer
To find out what your customers see search with “dealership-name reputation.” This will show you what consumers will quickly find out about you. Anything there that you would like to erase? Google has recently put your reputation front and center and even without your customer drilling in they...
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September 25, 2017 Michael Strickland
Car Dealer
Dealerships need to be far more creative in how they attract attention. Years ago television commercials, radio spots and newspaper advertisements comprised the basic ways to prospect for customers. This model worked well because it kept a certain percentage of sales force on the physical ground and the...
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September 25, 2017 Michael Strickland
Car Dealer
Talk to anyone that sells cars for a living and you will hear the same question over and over. But how can anyone genuinely sell more cars? The answer to that question of how to sell more cars lies on the shoulders of the car salesman because they...
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September 25, 2017 Michael Strickland
Car Dealer
