How to Sell More Cars – Car Dealer Marketing On The Internet, There’s More To It Than Getting Found


To find out what your customers see search with “dealership-name reputation.” This will show you what consumers will quickly find out about you. Anything there that you would like to erase? Google has recently put your reputation front and center and even without your customer drilling in they can see your reputation in the Google+ results.

Many dealers have less than a stellar reputation online and most of those going online are checking out the reputations of an automotive email marketing they are considering buying from.

Mobile Buyers are Growing and Are a Hot Market

Mobile is another growing trend. Did you know that right now more people access the Internet from smart phones than from computers? By this, you will be ready on how to sell more cars. Remember that half of mobile phone searchers have the intent of buying that very day. Mobile auto searching has seen a 463% increase every year for the past several years, and the point of all these statistics is that if your website is not mobile ready it is time that you made it so. Here is the kicker—61% of those searching for cars by a mobile device are likely to buy in the next 48 hours. Mobile searchers are a hot market. visit us on

How to Build Your Reputation

How did you fare? If it is not as well as you would have hoped there are things that can be done. Of course, it is nearly impossible to remove bad reviews but what if you could push them off the first page and fill the area in with good reviews? This is entirely possible and a good reputation marketing firm can help you do it. A good firm will help you get good reviews posted from your current customers so that you can get this vital issue taken care of.

Facebook And Dealership Marketing

carsSome other statistics that you should be aware of are that 58% of those buying new vehicle have posted to Facebook, 41% of them have seen a post that changed their minds about a car they were going to buy or a dealer they were going to buy it from and finally 28% have seen something specific online that sent them to a particular dealer. You need to be on Facebook and if you are like most dealers then you already are, but are you doing it right? Is everything you post about a car or a deal that you have? Is it always trying to sell? Alternatively, is your page attractive with interesting pictures and videos that aren’t all trying to sell something? Facebook is, of course, social media and for it to work you must learn to engage with your audience and not always be selling.

After getting your reputation straight, your Facebook page right, and being mobile ready, you also want to engage your customers with YouTube and other social media outlets, you want to rank high on Google+ and you want all of it working together in the right way. Learn what a good reputation and marketing firm can do to help your dealership get more sales.…

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How to Sell More Cars Today Demands Different Prospecting Strategies and Tactics

cars for sale

Dealerships need to be far more creative in how they attract attention.
Years ago television commercials, radio spots and newspaper advertisements comprised the basic ways to prospect for customers. This model worked well because it kept a certain percentage of sales force on the physical ground and the dealership did not have to pay for other prospecting tactics (actions).

Selling cars today would mean a very fast reality check upon current vehicle advertising as well as different tactics. No longer is lot traffic and showroom walks are the main prospecting strategies.

With the Internet, a more crowded marketplace due to the increased automobile manufacturers (no longer the major 3 domestic products) and consumers being much better educated with it comes to resale value, features, and overall pricing, those who sell cars for a living need to change their prospecting actions while remembering this critical point:
The need for private transportation is still very much in evidence. view more from

Now more than ever before, vehicle dealerships and individuals’ car salesmen and women must understand how to sell more cars begins with their own written marketing action plan that looks to these six critical growth areas:

1. Paid advertising
2. Promotional items
3. Professional development
4. Internet – website – social media
5. Networking – tradeshows – speaking
6. Direct mail

Additionally, keeping a dashboard of critical measurements or what some call key performance indicators (KPI) is also very beneficial. These might include the number of:

• Postings to social media sites (micro-blogging)
• Viable and qualified leads secured
• It earned sales
• Phone calls received
• Phone calls placed
• Hits to the website

The said KPI are being measured through weekly basis.
Any executable marketing action (tactic) must first be constructed as a strategy (pre-determined thought process). These strategies need to be in alignment with the overall strategic action plan along with several other sub-plans including:
• Growth & innovation
• Financials
• Sales
• Customer loyalty
• Management/Leadership

cars for saleBy attending ribbon cuttings, chamber luncheons, formal networking meetings, speaking at civic events, and association meetings like at a Rotary are all opportunities to attract attention and begin to build those critical relationships. Sales training coaching tip: The car industry now more than ever is engaged in relationship selling.

What I have observed in within this industry, is the continued cry for more leads, more potential customers (a.k.a. prospects) and more car sales, but management still requires butts in the seat at their dealership. Selling cars requires sales people to be out and about within the community not sitting near the showroom floor or walking the lot with all those parked for sale cars, SUVs, and trucks. visit us here!

“Insanity is doing the same thing over and over again expecting different results,” Albert Einstein. Until car dealerships and those who earn their living selling vehicles change their fundamental beliefs about prospecting, they will continue to reap less than stellar sales. By redirecting current marketing strategies (thinking) and tactics (actions) to reflect market place trends, then and only then will they be able to embrace how to sell more cars and stop the bleeding.…

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How Can I Sell More Cars?

sell cars

Talk to anyone that sells cars for a living and you will hear the same question over and over. But how can anyone genuinely sell more cars?

The answer to that question of how to sell more cars lies on the shoulders of the car salesman because they are the first person that the potential car buyer meets. When a customer comes on the lot and they are greeted by a salesperson the game begins. Every word, action as well as the gesture will determine the next move of the customer. One wrong action, word, or gesture may cause any potential buyer on becoming a shopper, but the right words and gestures can cause the customer to move forward in the car buying process. So, when it comes down to it the car salesman’s skills and abilities are what is needed to sell more cars.

The car salesman that works the showroom floor at the car dealership is paid on a commission basis so volume is important to them. The more metal they move, the more they get paid. The auto salesperson is concerned with the number of vehicles they sell, but the sales manager and the general manager are also compensated by the amount of inventory they sell.

How You Can Sell More Cars

The most successful car salesmen in the industry are always asking how I can sell more cars and then analyzing their methods, styles, and techniques for their effectiveness. They listen closely to their customers and learn from every potential car buyer that they have worked with including those they have sold and those they have not sold. They are always adapting and adjusting according to the customer that is in front of them and then learn from the process. Ultimately, they sell more cars and get rewarded for their efforts in the form of automotive digital marketing agency income which can be quite substantial. continue reading on

The Car Salesman Can Sell More Cars

sell carsCar dealerships provide auto sales training for their sales staff, but it all comes down to salesperson and their drive, determination, and desire. Some critics say that it is a lack of ongoing training for the salesman, but if that was the case wouldn’t all the salesmen that had the same training be selling the same number of cars? The training provided by the dealer is a great start, but the real training is working the showroom floor and selling cars. The top salesmen at a car dealership can be making 100K a year while members of the seven-car club may only be earning 30K a year. The difference is that the top performers are always asking themselves.

How Can I Sell More Cars?

Some are top performers that sell 20 or more cars a month and some are members of what is commonly called the seven-car club. The seven-car club is a small group of sales people found at almost every dealership that sell 5 to 8 cars a month consistently and complain about everything they can think of and blame their lack of sales on everything except themselves. So, to answer the common car salesman question of how to sell more cars they need to look in the mirror for the answer. visit this website now!

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